Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Family buying influences in consumer behaviour family buying influences in consumer behaviour courses with reference manuals and examples pdf. The influence of family socialization on consumer choices of young people. Pdf consumer behaviour and role of consumer research in. Motives need of consumer behavioural study, differences between oganisational buying behaviour and consumer buying behaviour.
The family members can strongly influence buyer behavior. The study of consumer behaviour is the study of how individual make decisions to spend their available resources money, time, and effort on consumptionrelated items. The influence of family socialization on consumer choices. To understand family influence on consumer behaviour lets first understand the important elements of a family a family is an important element that affects the consumption and disposal of products by an individual. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. It includes the study of what they buy, why they buy it, how they buy it, when. Various studies have highlighted the influence of family models on the consumer behaviour of young people, identifying their consumption choices as. A family may be defined as two or more people living together, related by blood or marriage who share a common house, common income and similar status and values. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. One is the buyers parents who make up the family of orientation.